Wired Explainer
Description
A short but informative explainer made with a sophisticated yet quirky style, talking about the dangers and uses of "Ultra Processed Foods"!
This project was done in collaboration with my good friend Hei Kuok!
Roles:
Lead Animator, Designer, Compositor
Animation
Ideation
Chosen Article
Initial explorations for design 1
It’s Time to End the Tyranny of Ultra-Processed Food
We chose this article partly because we were interested in the actual conclusions to the health risks of ultra-processed foods. This was a good opportunity to develop some iconic character and food designs while abiding to the new world aesthetic of the wired magazine branding.
Initial explorations for design 2
Initial explorations for design 3
Client Notes
Client went with concept 2, however some tweaks needed to be done to the design to contrast between processed and unprocessed foods.
Chosen Direction
Developing The style frames further, We refined the design direction further, recorded a scratch VO for timing purposes, and developed a shot list and workflow spreadsheet for more optimization.
First Pass
Client Notes
Animatic is approved! However the design of processed vs unprocessed foods needs to be more jarring.
Second Pass
styleframes
Client Notes
Good start with the animation, make sure that your more quiet scenes have still some elements of animation. Moving holds go a long way
More Style-frames!
Hei Kuok and I had so much fun creating the general look of the piece that here are some further developed styleframes that mad it to the final animation!
Final Deliverable
Overall I really enjoyed my experience creating this explainer. Hei Kuok and I had so much fun in general and I think that energy shows in our design and animation! Definitely a project and style that I loved to experiment with.
